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A link exchange is a confederation of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive fro.
for quick website promotion all the ways of link exchange are important to gain indexing and ranking...one way links u get by directory submission, forums posting but we should take care of the forums and directories we r using for one way...two way or reciprocal link exchange is also beneficial to increase backlinks of a website and three way which actually seems to one way link exchange by the sight of the crawler...so in this way all types of link exchange can be used for website promotion...
