If you work for an online marketing agency the following scenario is probably not uncommon. A client comes to you wanting to help shape the search results for their brand names.
They’re not talking about their own domain names or web properties either. They’re now worried about sites like RipOffReport, ComplaintsBoard and the dozens of other consumer advocacy sites created to give consumers a voice.
You may even work with your clients, helping to improve their online reputation by pushing these negative sites out of the mix.
And suddenly, your client’s interest wanes.
It’s an unfortunate situation on a number of levels, but increasingly common.* Your client has seen their targets removed. They no longer see detrimental sites ranking prominently so their train of thought is that you and leave well enough alone and move on.
But that is simply is not true.
Rather than challenge your clients in an aggressive manner that could be perceived as a sales pitch for your services…
Consider the following.
(more…) 
Social Media Management: The Role of an Agency or Service Provider 
