[Egon Vennik]

Search Engine Marketing 101

I found this 101 Guide on SearchEngineWatch.com. I think it covers a lot of topics on how to improve search engine rankings.

This Webmaster's Guide To Search Engines is primarily for webmasters, site owners and web marketers. It covers search engine submission, optimization, and marketing issues. It explains how search engines find and rank web pages, with an emphasis on what webmasters can do to improve their search engine rankings by properly submitting, using better page design, and other tips.

If this is your first visit, it's recommended that you read the pages in this section in the order shown. That will best introduce you to the important concepts of search engine optimization. Navigational links at the bottom of each page will allow you to easily load the next one.

Essentials of Search Engine Submission

• Intro To Search Engine Submission
• Your Search Engine Submission Budget
• Submitting To Directories: Yahoo & The Open Directory
• Submitting To Crawlers: Google, Yahoo, Ask/Teoma & Microsoft's MSN
• Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

Optimizing for Crawlers

• Intro to Search Engine Optimization
• How Search Engines Work
• How Search Engines Rank Web Pages
• Search Engine Placement Tips
• How To Use HTML Meta Tags

Optional but Helpful

• Major Search Engines and Directories
• Search Engine Results Chart
• Who Powers Whom? Search Providers Chart
• Buying Your Way In: Search Engine Advertising Chart
• Checking Your Listing In Search Engines
• Measuring Link Popularity
• Search Engines and Frames
• What Are Doorway Pages?
• Search Engine Features For Webmasters
• Search Engines And Capitalization
• Search Engine Optimization