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We all know the drill, getting called in to talk with the CEO and some senior VP because they want to know the “status” of their online marketing efforts. Do they really want to hear about the awesome new social networking tool you are using, or how you streamlined the company’s website increasing click thru rates by 5%? No. They don’t know what any of that means. They want to know if what they have paid out has given them sales in return.
As I’ve said a hundred times before, when you are working with C-level executives, in-house or not, it is all about the data and readable reports. But why spend all of your time stressing over that one meeting wondering what they are going to ask. Why not automate some of those reports to them on a monthly basis so these “surprise” meetings go a little smoother. (more…)
Sending Customized Reports in Google AdWords 
