Nowadays search engines place more weight on so called off-page factor as its much more ease to manipulate the so called on-page factors. As you all might now Google made this form of ranking famous with
PageRank.
When we refer to "off page," we're talking about items external to your site: link generation programs, social media efforts, and buying links. "On page" refers to things like copy on your Web site,
SEO-friendly Web site design,
SEO-friendly code, title tags, meta descriptions, meta keywords and internal linking.
For Off Page
SEO probably the most important of these criteria are the quantity of inbound-links using anchor text containing your target keywords. These should come from pages covering similar topics, preferably from large, long established authority sites. In the case of Google the higher the PageRank the better. All other things being equal, a link from a PR6 site is worth around eight to ten times that of a PR5 site. Remember that Google uses all inbound-links in its ranking process, not just those shown by the 'backlinks' option of the Google toolbar. If the page has the luxury of many inbound-links then mixing target keywords to cover different queries is a good idea. Since Yahoo! acquired Overture and dumped the Google index it has published an index called WebRank. This is based on the number of incoming links to a site. It would seem likely that this is also a factor in their ranking process.
Some search engines also rank sites based on usage information. This is called Click Density and was pioneered by the DirectHit engine. The search engine monitors the results pages to see which links users actually follow. This is a kind of quality control although is affected by on-page factors such as the Description META tag and other summary information the search engine uses to describe the page.
Building your link popularity involves increasing the number of websites that will link to yours. This is easier said than done. It’s not a matter of getting reciprocal links like “you link to me and I’ll link to yours.” Google, in particular, despise reciprocal linking. You have to get unilateral links to your website.
The best way to do this is by ensuring that you have unique, highly informative content. Really, this is the number one strategy to invite websites to link to yours. But your content in the realm of on page
SEO, and it is assumed that you have made all efforts to ensure great content.
What are the other ways by which you could build your link popularity? Try the following techniques:
* Article marketing. There are thousands of article directories on the Internet. You could submit articles to these websites. For every submission, you will be allotted a resource box where you could introduce yourself and share a link to your website. Now, some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high
PR linking to yours would go a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website! Sounds like a daunting task? There are article directory submission services available. Seek them out. For as low as EUR 15, they could submit your articles to as many as 200 directories.
* Forum marketing. There are online communities dedicated to the subject that your website is serving. Seek them out, then join them. You’d be allotted a signature box, which would appear in your every post. In your signature box, you could leave a link to your website. Then post as many significant messages as you could. For every post you will make, you’d have a page linking to your website.
* Advertise at
craigslist classifieds: jobs, housing, personals, for sale, services, community, events, forums . Now here’s a novel strategy. The website
craigslist classifieds: jobs, housing, personals, for sale, services, community, events, forums is a well known classifieds website with a PR7 score. A PR7 score is rarely high! To have a link in a website like this would give a tremendous boost to your own website. Simply go to that site and choose the category that your pages belong to, then post your advertisement, with your link of course. It doesn’t matter that no one would get to read it. What matters is that the search engine spiders would find your website as they would come from a PR7 site.
* Look for partners who are willing to include your list in their pages. The easiest way to do this is to use the free tool at
www.webconfs.com/backlink-builder.php.
Off Page SEO 
