Consistently praised as the best volume on classic elements of web page design, Web page Guide, now in its third edition, maintains an emphasis on fundamentals while bringing every chapter topic up-to-date. Written for web page designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and covers all aspects of web design—from planning to production to maintenance. The guide also shows how these principles apply in web design projects whose primary concerns are information design, interface design, and efficient search and navigation. Beginning and advanced designers will find this to be the most practical guide available. New for this edition:
A chapter devoted to universal usability. Information on search engine optimization and the designs that improve it. A chapter on information architecture and how to promote its robust development. Techniques for employing cascading style sheets in layouts and typographic design. 185 full-color illustrations. |